Glossary
Definitions of the words Creator Jam uses on screen and in these guides, in alphabetical order. Each one links to the article that covers it in full.
7-day gain: The views a piece of content gained in the seven days up to its latest count. See The Content page.
Ad usage license: What you pay a creator for the right to run their content as ads, through whitelisting, Partnership Ads or Spark Ads, or by re-posting it from your own account. Its cost is spread across its term. See Ad usage licenses.
Attributed revenue (Est. Revenue): Revenue Creator Jam credits to a creator from post-purchase survey answers, scaled up to account for shoppers who skipped the survey. It’s an estimate, not an order total. See How attribution works.
Back catalog: Content published before the date range you’re looking at that is still gaining views. See Content Analytics.
Booked: A deal at Finalize contract or Content expected that hasn’t been published yet. Booked deals count against their month’s budget. See Budget and targets.
Campaign: A group of conversations with its own outreach email template. Every team starts with a default campaign called General. See Campaigns and AI outreach.
Channel: A creator’s presence on one platform, such as a YouTube channel, a podcast, or an Instagram or TikTok account. A creator on two platforms has two channels. See Channels.
Code uses: How many times a creator’s Shopify discount code has been used, and the revenue from those orders. It’s one of the three attribution sources on the ROI page. See Discount codes.
Command bar: The search and quick-create box that opens with ⌘K (Ctrl+K on Windows). See Finding your way around.
Committed: For one month, published spend plus booked spend plus ad usage rights. It’s what the budget chart measures against your target. See Budget and targets.
Content (feature): A published video, post or episode that features your brand. Forms and buttons in the app call it a feature. See Adding content.
Conversation: One deal with one creator, from first outreach to published content. It holds the rate, stage, publish date and everything attached to the deal. See Conversations and the pipeline.
CPA: Cost per acquisition. On the Code Uses tab, it’s spend divided by the number of code uses.
CPM: Cost per thousand views: a piece of content’s spend divided by its views, times 1,000. Spend is the content’s share of its deal’s rate. See The Content page.
Custom field: A property your team adds to channels or conversations. It can be Single Option, Multi Option or Notes. See Custom fields.
Deal stage: Where a conversation is in your pipeline: Reach out, Follow up, Negotiating, Finalize contract, Content expected, Published, or Dead. See Conversations and the pipeline.
Default Order Tag: An extra Shopify tag Creator Jam adds to every new draft order, on top of Creator Jam Order. See Connecting Shopify.
Demo mode: A display setting that masks names, emails and money on your screen, for screen-sharing or recording. It affects only your own browser.
Draft order: An order in Shopify that hasn’t been completed yet. Creator Jam uses draft orders to send product to creators at no charge. See Sending product to creators.
Engagement rate: Likes plus comments, divided by views. It’s available for YouTube videos and blank for content whose views you enter by hand. See How views are tracked.
Feature type: The kind of content: Sponsored Segment, Dedicated Review, Organic Feature, Organic Mention or IG Reel. Each type you use becomes a tab on the Content page.
Follow-up question: A second Fairing survey question, such as “Which YouTuber?”, asked after a shopper picks a source like YouTube or Podcast. See Fairing.
MCP: Model Context Protocol, the open standard that lets AI assistants such as Claude connect to Creator Jam. See Claude and AI assistants (MCP).
Net ROAS: Affiliate revenue divided by spend plus the commission paid. The total on the ROI page counts only affiliates linked to a creator. See GoAffPro.
Negotiating, not counted: Deals at Reach out, Follow up or Negotiating. They’re shown on the budget chart for context, but not counted against the target.
Organic mention: Content about your brand with no deal behind it. It’s tracked like any other content, but has no spend or CPM.
Projected Budget: On Monthly Overview, the total rate of every deal in the month at any stage. It’s broader than the Home page’s committed spend.
Purchase consideration window: A team setting (7 to 60 days, 21 by default) for how quickly older views lose weight when a creator’s survey revenue is split between their YouTube videos. See How attribution works.
Rate: What a deal costs. When a deal covers several pieces of content, the rate is split between them.
Response rate: The share of shoppers who answer a survey question. Creator Jam divides survey revenue by it to estimate revenue from everyone who bought. See How attribution works.
Retainer: A recurring arrangement with a creator, such as two videos a month for six months. It creates a conversation for each piece of content in each month. See Retainers.
ROAS: Return on ad spend: attributed revenue divided by spend. 3x means $3 of revenue for every $1 spent.
Short link: A vanity address on your store’s domain, such as ridgelinecoffee.com/sam, that redirects to a landing page with UTM tags. See Short links.
Spend split: How a deal’s rate is divided across its content: Even by default, or a custom split by dollar amount or percentage. See One deal, several videos.
Stale value: A saved custom-field value that’s no longer one of the field’s options. Creator Jam keeps it and shows it at the end of the picker rather than deleting it.
Survey mention: One post-purchase survey answer that credits a creator, before it’s scaled up.
Team: Your brand’s shared workspace. Everyone on a team sees and edits the same data. See Signing in and your team.
UTM parameters: Tags added to a link (source, medium, campaign, content and term) that analytics tools use to credit a visit to the right creator.
Views gained: How much a piece of content’s view count went up over a date range. A video published inside the range starts from zero. See Content Analytics.
Views per day: How fast a piece of content is gaining views, measured between its two most recent counts.