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Channels

A channel is a creator’s presence on one platform, such as a YouTube channel, a podcast or an Instagram account. Every deal, piece of content and ad license in Creator Jam hangs off a channel, so adding the creator is always the first step.

Platforms

Section titled “Platforms”

Each channel has one platform: YouTube, Instagram, TikTok, Podcast, Blog or Other (shown as “Other Platform” in the menu).

If a creator works on more than one platform, add a channel for each. Hannah Brews on Instagram and Hannah Brews on YouTube are two channels, each with its own deals and content.

The platform also decides which of Fairing’s answer lists a creator is sent to. See Sending creators to Fairing.

The Channels page

Section titled “The Channels page”

Channels in the sidebar lists every creator on your team, newest first. The table shows Name, Platform, Followers, Country and Category, plus a column for each channel custom field your team has added.

The Channels page lists every creator on your team.

  1. Type in Search channels... to find a creator by name, platform, country, category, link or custom field.
  2. Import CSV adds many creators at once; + Add Channel adds one.
  3. With custom fields that have options, the Filter bar gets a menu for each.
  4. Click Name or Followers (or a custom field) to sort. Click any row to open the channel.
  • Search. Type in Search channels… to match on name, platform, country (its code or its name, so “GB” and “united kingdom” both work), category, URL, follower count or custom field values. With several words, a channel has to match all of them. Contact emails aren’t searched.
  • Filter. If your team has custom fields with options, a Filter bar appears above the table with a menu for each one. Filters combine, so “Tier: A” and “Niche: DIY” shows channels that match both. Click Clear to reset.
  • Sort. Click the Name or Followers header, or a custom field’s, to sort by it, again to reverse the order, and a third time to go back to newest first.
  • On a phone, each channel is one row: its name, then its platform, country and category, with the follower count on the right. Tap a row to open the channel.

Click any row to open the channel panel.

Add a channel

Section titled “Add a channel”

The Add New Channel form after Auto-Fill has read Sam Builds Stuff's YouTube channel, with one contact added.

  1. Go to Channels and click + Add Channel.

  2. Paste the creator’s link into Channel URL, for example youtube.com/@sambuilds.

  3. Click Auto-Fill to fetch what Creator Jam can find (see the table below), or fill in the fields yourself.

  4. Check the Platform and Channel Name. Both are required, as are the link and at least one contact.

  5. Under Channel Contacts, add at least one email address, with an optional contact name, and click Add. Add as many contacts as you need.

  6. Optionally, fill in Subscribers (or Followers) and Category, and pick a Country from the list. The channels table shows it as a two-letter code, such as US for the United States or GB for the United Kingdom.

  7. Click Add Channel.

What Auto-Fill finds depends on the link:

Link What gets filled in
YouTube channel Name, subscriber count and country, and the platform is set to YouTube
Instagram account The handle as the name, and the platform is set to Instagram. Type the follower count yourself.
TikTok account A name read from the page, which is worth checking, and the platform is set to TikTok. Type the follower count yourself.
Anything else A name read from the website’s title, and the platform is set to Blog. For a podcast, change the platform to Podcast.

You can also add a channel from anywhere with the command bar: press ⌘K (or Ctrl+K), choose New Channel, and paste the link. See Finding your way around.

Import channels from a CSV

Section titled “Import channels from a CSV”

Use Import CSV to add many creators at once, and optionally backfill content they’ve already published for you.

The Import Channels from CSV panel after dropping in a file of 12 creators. The button counts the rows Creator Jam read.

  1. Go to Channels and click Import CSV.

  2. Drag your CSV file into the box, or click it to choose the file.

  3. Click the button that shows how many channels Creator Jam found, such as Import 12 Channels, then confirm with Import.

Your file needs a header row. Column names aren’t case-sensitive.

Column Required What goes in it
URL Yes The channel’s link.
Email Yes One or more contact emails, separated by commas. Write Sam <sam@example.com> to include a contact name.
Category Yes The creator’s category. The column must be there, but cells can be blank.
Name No The channel name. When it’s filled in, Creator Jam uses it as is and doesn’t fetch details for that row.
Subscriber Count No Subscribers or followers. The column can also be called Subscribers or Followers. Used for rows that also have a Name.
Feature URLs No Links to content the creator has already published for you, separated by commas. Each link must start with https://.
Feature Dates No Each link’s publish date as DD/MM/YYYY, in the same order as the links.
Feature Types No Each link’s type: Sponsored Segment, Dedicated Review, Organic Feature, Organic Mention or IG Reel. Anything else becomes Organic Feature.
Feature Rates No What you paid for each link, in the same order.
Feature Names No Titles for YouTube links, each in double curly braces, such as {{Cold brew rig build}}.

How rows are imported:

  • Each row becomes a channel. Rows without a Name are filled in the same way as Auto-Fill. Rows with a Name get their platform from the link: YouTube, Instagram and TikTok are recognised, X (Twitter) links become Other, and everything else becomes Blog.
  • Each link in Feature URLs becomes a piece of content, attached to its own new deal at Published with that link’s rate and date. The deal has no campaign.
  • If Creator Jam can’t fetch a row’s details, it skips that row. The message at the end tells you how many channels and pieces of content were imported.
  • You can import up to 100 channels at a time.

The channel panel

Section titled “The channel panel”

Click a channel to open its panel. From top to bottom, it shows:

  • Details: platform, followers, country and category, plus:
    • Total Spent: the rates of the creator’s Published deals
    • Upcoming Spend: the rates of every deal that isn’t Published or Dead yet, including ones still being negotiated
    • View Channel: opens the creator’s page in a new tab
  • Custom Fields: your team’s channel fields and their values. See Custom fields.
  • Discount Defaults: the Code Prefix and Default % Off you’ve set. They pre-fill the form when you create a discount code on this creator’s deals. See Discount codes.
  • Channel Contacts: the names and emails you work with.
  • Conversations: every deal with this creator, showing Campaign, Rate, Publish Date and Status, latest publish date first. Click one to open it. See Conversations and the pipeline.
  • Channel Features: the creator’s content, with tabs to filter by type. + Add Feature opens the add-content form with this channel selected. See Adding content.
  • Ad Usage Licenses: licenses bought from this creator, with New License to add one. See Ad usage licenses.
  • Channel Performance: click Get Lifetime Performance to see spend, estimated revenue and ROAS for the creator and each of their videos. Revenue needs Fairing connected. See Creator performance.

The channel screenshot that Creator Jam’s AI uses when it drafts outreach emails belongs to each conversation, not the channel. See Campaigns and AI outreach.

Edit a channel

Section titled “Edit a channel”

  1. Open the channel and click Edit Channel.

  2. Change any of Channel Name, Channel URL, Platform, Followers, Country and Category.

  3. Optionally, set the Discount Defaults. Code Prefix takes letters, numbers and hyphens, up to 20 characters, and is capitalised for you. Default % Off takes 1 to 100.

  4. Set any Custom Fields, and add or remove Channel Contacts. Contacts can only be changed here.

  5. Click Save Changes, or Cancel Edit to discard your changes.

Keep a YouTube channel’s URL pointing at the channel itself, such as youtube.com/@sambuilds. Creator Jam uses it to recognise the creator’s videos when you paste a video link.

Delete a channel

Section titled “Delete a channel”

Open the channel, click Delete, and confirm. This can’t be undone. The channel’s content and its view history, its retainers and its ad usage licenses are deleted with it. Its conversations aren’t deleted, but they’re no longer linked to a creator.

If you’ve only stopped working with a creator, set their open deals to Dead instead. That keeps their history and spend in your reports.

Section titled “Related”