Content Analytics
Analytics, under Content in the sidebar, opens the Content Analytics page. It answers one question for a date range: how many extra views did your creator content earn, and which videos and creators drove them? It counts new launches and the older videos that keep picking up views long after they went live.
Pick a date range
Section titled “Pick a date range”Use the date picker at the top right. It opens on Last 30 days. The presets are Last 7 days, Last 30 days, This month, Last month, Year to date, Last 6 months, Last 12 months and Last year, or you can pick a start and end date on the calendar. The page updates when you click Apply.
The headline numbers
Section titled “The headline numbers”| Tile | What it shows |
|---|---|
| Views gained | The total increase in views across every tracked video in the range |
| From new videos | Views earned by videos published in the range, and how many were published |
| From back catalog | Views gained by videos published before the range |
| Total views today | The combined views of every tracked video at the end of the range, and how many videos are tracked |
From new videos plus From back catalog equals Views gained. The split shows whether your views came from content you shipped this period or from content that’s still working.
What counts as new
Section titled “What counts as new”A video is new if its publish date in Creator Jam falls on or after the first day of the range.
- A new video started at zero, so all of its views count as gained in the range.
- An older video counts only the increase from its count at the start of the range.
- If Creator Jam started tracking an older video partway through the range, only the gain after its first count is included, never the views it had before.
Because this hinges on the publish date, check that each video’s date is right. You can fix it in the content’s details. See Adding content.
Views gained per day
Section titled “Views gained per day”The chart shows the views gained on each day of the range. Hover over a day to see its total and up to five videos that drove it.
- Content that’s counted less often than daily, such as a reel with weekly counts, has the gain between two counts spread evenly over the days between them. A weekly count adds about a seventh of its gain to each day.
- New videos start from zero on their publish date, so launch-day views land inside the range.
- The most recent day fills in after the next daily check, so the last point often looks low.
The tables
Section titled “The tables”New videos this period lists the videos published in the range, ranked by views. Its columns are Video, Channel, Published, Days live (counted to the end of the range), Views and Views/day. Views/day is the gain between the two most recent counts, divided by the days between them.
Top movers ranks every tracked video by Views gained, with new videos tagged New. Click Uploaded, Views gained, Total views or CPM to sort by that column, and click again to reverse the order. CPM uses each video’s share of its deal’s rate. See One deal, several videos.
By channel adds it up per creator: Videos, Views gained and Total views, with the creators who delivered the most extra views first.
Each table shows 10 rows at a time. When there are more, use Prev and Next underneath.
What’s included, and the limits
Section titled “What’s included, and the limits”- Only tracked content. That means YouTube videos that have had at least one daily check, and other content with at least one entered count. Content with no counts doesn’t appear. See How views are tracked.
- Entered counts are only as fresh as your latest entry. If a reel’s last count is two weeks old, its gains stop there. Gains between counts are spread evenly, so treat them as estimates.
- Every view counts the same. YouTube views, Instagram and TikTok views, podcast listens and article reads you enter all add into the same totals.
- Numbers aren’t live. They come from the stored daily checks and your entered counts. A note at the bottom of the page says how current the data is, and when your team’s view history began. Ranges before that date show no data.