Creator performance

The ROI page compares all your creators over a date range. To see how one creator has done over their whole history, and which of their videos earned the revenue, use the Channel Performance panel on their channel.

Open Channel Performance

Go to Channels and click a creator to open their channel panel.
Scroll to Channel Performance at the bottom, below the creator’s content and ad usage licenses.
Click Get Lifetime Performance. Click Hide to fold the panel away again.

Choose a period with the tabs at the top:

Tab	Includes
Lifetime (default)	Everything since the creator’s first piece of content
Last 12 Mo	Content published, and survey answers given, in the last 12 months
Last 6 Mo	Content published, and survey answers given, in the last 6 months

The summary cards

Card	What it shows
Total Spend	What you paid for the creator’s content in the period: each piece’s share of its deal’s rate, once the deal is at Published
Est. Revenue	Revenue estimated from your Fairing post-purchase survey for this creator in the period
ROAS	Est. Revenue ÷ Total Spend
Features	How many pieces of content the creator published in the period

Revenue here comes from the survey only. To see a creator’s discount code uses or affiliate revenue, use the Code Uses and Affiliates tabs on the ROI page.

Spend here is built up from content, so a published deal that has no content added yet doesn’t count toward Total Spend.

Monthly Revenue by Feature

This stacked bar chart shows the creator’s estimated revenue for each month, split by video. Each video has its own colour, which matches its swatch in the table below. Hover over a segment, or a row in the table, to highlight that video in both.

It’s a quick way to see how long a video keeps selling, and whether a new video is taking over from an older one.

Full Attribution Table

The table has one row per piece of content in the period, newest first:

Column	Meaning
Feature	The video or post
Published	Its publish date
Spend	Its share of the deal’s rate, once the deal is at Published. “—” if it isn’t part of a published deal
Mentions	Survey answers credited to it, before scaling. Can be a fraction, because one answer can be shared between videos
Est. Revenue	The revenue those answers stand for, once scaled up for shoppers who skipped the survey
ROAS	Est. Revenue ÷ Spend

Where each video’s spend comes from

When one deal covers several videos, its rate is split between them. By default each video gets an equal share. If you set a custom split on the deal, each video gets the share you chose. So a $2,500 deal with Sam Builds Stuff for two videos puts $1,250 against each by default. See One deal, several videos to change the split.

Outside feature windows

Sometimes the creator’s survey revenue for the period can’t be tied to any of the videos in it, for example an answer from before their first video in the period went out. That revenue shows on its own Outside feature windows row, so the table still adds up to the creator’s total.

How revenue is split between videos

Shoppers name a creator, not a video, so Creator Jam has to decide which video earned each answer. The Model menu chooses how. It opens on View-weighted each time.

View-weighted is the default and the one to rely on:

For a YouTube creator, each answer is split between the videos that were out at the time, weighted by the views each gained shortly before the purchase. “Shortly” is set by your Purchase consideration window in Settings → Integrations → Attribution Settings.
For creators on other platforms, each piece of content that was out at the time gets an equal share.

How attribution works explains this in full.

The other models are there to explore “what if” splits. Your choice isn’t saved, and it doesn’t change numbers anywhere else:

Model	How it splits an answer
Gamma decay	By a curve that ramps up after publishing, peaks, then fades. Shape (k) sets how fast it ramps, and Scale (θ) how wide it is
Equal weight	Equally between the videos whose window covers the answer
Linear decay	Like Equal weight, but each video’s weight falls in a straight line from its publish date to the end of its window
Exponential decay	Each video’s weight halves every so many days, set with Half-life (days)
Nearest feature	All of it to the most recent video published before the answer

For Gamma decay and Exponential decay, a small Decay Shape chart previews the curve as you move the sliders.

For Equal weight, Linear decay, Exponential decay and Nearest feature, a video only competes for answers within its window after publishing. The table gains a Window column where you can set each video’s window to 7, 14, 30, 60 or 90 days (30 by default). A ⚠ marks a video whose window overlaps another’s.

One deal at a time: the ROI summary

Each conversation panel has an ROI summary section. It opens on its own for deals at Published, and shows:

Row	What it shows
Spend	The deal’s rate
Views delivered	For YouTube creators, the latest view counts of the deal’s videos, added together
Avg. CPM	Spend per 1,000 views
Direct revenue	Only when the deal has a discount code: revenue and uses of the deal’s codes so far. Shows Shopify unavailable if Shopify can’t be read
Direct ROAS	Direct revenue ÷ spend
Fairing revenue	The deal’s videos’ share of the creator’s survey revenue, worked out the same way as the View-weighted model
Fairing ROAS	Fairing revenue ÷ spend

Each ROAS uses one source, and the two are never added together. A shopper who used SAM15 and also named Sam in the survey is in both, so a combined figure would count that sale twice. The ROI page keeps the sources apart the same way.

If Fairing isn’t connected or can’t be read

If Fairing isn’t connected, the panel says so and shows spend and content without revenue. Connect Fairing in Settings → Integrations.
If Fairing is connected but can’t be read right now, the panel says revenue is unavailable, and that the figures are missing rather than zero. Spend and views are still accurate. Click Try again to reload.
If the panel can’t load at all, it says Couldn’t load channel performance, with a Try again button.