One deal, several videos

One deal often covers more than one piece of content, such as a dedicated review plus a follow-up Short, or three Instagram Reels. In Creator Jam you attach all of them to the same conversation, and the deal’s rate is split across them. Each piece’s CPM and ROI use its share of the rate, while your spend totals still count the deal once.

Add more content to a deal

There are two ways to attach another piece of content to a deal:

In the deal’s conversation panel, click Add Another Feature.
In the add-content form, pick the deal under the conversation field. Deals that already have content show how many pieces they have, and the form tells you the new piece will join the deal’s spend split.

When you paste a link, Creator Jam only suggests deals that don’t have any content yet. Adding to a deal that already has content is always your choice, never a guess. See Adding content for the rest of the form.

How the split works

Every deal starts with an Even split. With two pieces, each gets half. Add a third, and each gets a third. A deal with one piece of content always gives it 100% of the rate.

When pieces aren’t worth the same, switch to a Custom split and enter each piece’s share in dollars or percent. For example, a $5,000 deal with Sam Builds Stuff might be $4,000 for the dedicated review and $1,000 for the Short.

Once a deal has two or more pieces of content, its conversation panel shows a Spend split card. The card lists each piece with its dollar amount and percentage, and a total such as “$5,000 of a $5,000 deal”.

Set a custom split

Open the deal and click Edit split on the Spend split card.
Choose Custom.
Choose $ to enter dollar amounts or % to enter percentages. $ isn’t available until the deal has a rate.
Enter each piece’s share. The boxes start with the current split, and the footer shows how much you’ve allocated, for example “Allocated $5,000 of $5,000 ✓”.
Click Save split. It’s only available once the amounts add up to the deal’s rate, to the cent, or the percentages add up to 100%.

Enter 0 for bonus content you didn’t pay for. The piece still appears everywhere, at $0 spend.

To go back to equal shares, click Edit split, choose Even and click Save split.

When the deal changes

What changes	What happens to the split
The deal’s rate changes	A custom split keeps its proportions. If the $5,000 deal becomes $6,000, an 80/20 split becomes $4,800 and $1,200.
You delete a piece of content	Its share goes back to the other pieces, in proportion.
You add a piece to an even split	Every piece is re-split equally.
You add a piece to a custom split	The new piece counts as $0 and is marked “not in split”, and the card warns you. Edit the split to include it.
A piece moves to a different deal	It loses its custom share. The pieces left behind share the old deal’s rate in proportion. In the new deal it gets an equal share if that deal is split evenly, or counts as $0 until you edit a custom split.

Creator Jam never re-prices a custom split on its own, because that would silently change the cost of content someone priced by hand. That’s why new content waits at $0 until you set the split again.

Where the split is used

Numbers about a single piece of content use its share of the rate:

CPM and the other stats on the Content page. See The Content page.
The content’s performance panel, where Spend shows something like “80% of a $5,000 deal split across its features”.
Per-video rows in creator performance. See Creator performance.
The Analytics page under Content. See Content Analytics.

Totals still count the whole deal once, so a split deal is never double counted. That covers the ROI page, Monthly Overview, the budget on Home, a creator’s total spend, and the Northbeam and Lifetimely spend syncs. The deal’s own ROI summary in the conversation panel also uses the whole rate, across all its content.

Discount codes belong to the deal, not to one piece of content. When a deal is split, the content’s performance panel labels code revenue as the whole deal’s.

Publish dates

A deal carries the publish date of its earliest piece of content, so adding a later Short never moves the deal’s spend into a later month. Each piece keeps its own publish date. Under the deal’s Publish Date, the panel notes that it’s the earliest of its features.